RARECast
Rare. But not alone.

Global Genes is an organization dedicated to connecting, empowering, and inspiring the rare disease community. RARECast is the organization’s podcast, providing a platform for thought leaders, healthcare providers, patients, and caregivers to share experiences, knowledge, strength, and hope.
The podcast seeks to inform, educate, entertain, and connect its listeners. RARECast brings news of clinical trials, breakthrough therapies, and new conditions, providing a central hub for new members of the community as well as experienced, outspoken advocates. RARECast is an inspiring, reassuring, and informative meeting place for people with conditions that may otherwise isolate them.
RARECast lives at the intersection of science, business, and human impact. We developed a brand identity and microsite that showcases the technical acumen of its host, Daniel Levine, while providing an accessible, safe space for listeners.
We are working with Global Genes to create a Media Hub, collecting and sharing even more resources for their community, and also redesigning and streamlining the parent website.




Testimonial
For the redesign of the RARECast brand, we wanted to break down some of the parameters of a typical healthcare logo, and craft something unique, impactful, versatile, and unforgettable. By taking away just enough of the letterforms, we created a sense of mystery and discovery, while speaking to the positive message of rare diseases becoming ever more visible due to the scientific breakthroughs happening in the space. The logos begin to REVEAL something hidden (in this case the name metaphorically) instead of HIDING something, to keep things positive and optimistic. The mark works on black or white equally well, and the opportunities for animation revealing different aspects of the typography are exciting and bold.
The clients reacted to their new branding with excitement and enthusiasm; it made them feel good about their brand – they accepted it as their own, proudly. They loved the collaboration with us and appreciated the artistic and strategic vision we brought to their brand and this assignment.
Andrew MacDowell,
Co-Founder & CEO Offscrip Health Digital Audio Network